Client
SalonCentric (L’Oreal)
Role
Lead Product Designer
Timeline
~3 months (Shipped late 2021)
*This body of work includes a visual design refresh in 2024
Challenge
SalonCentric, a subsidiary of L’Oreal is one of the largest wholesale salon and beauty supply distributors, serving more than one million licensed beauty professionals in the US. Their goal is to become leaders in the professional beauty space, supporting the growth, education and success of all beauty professionals.
Ensuring continued education and certification doesn't stop because of the pandemic
Over the 2020 pandemic, stylists were hit hard with social distancing limitations, unable to practice their craft and continue their education. In-person classes were cancelled and there were little online resources to help them navigate the uncertainty of the pandemic.
SalonCentric approached us to help them reimagine stylist education on their website and app in order to continue supporting the growth, education, and success of beauty professionals.
Approach
We conducted a working session with the SalonCentric team to ideate concept ideas based on opportunity areas and our core vision and strategy:
Create a full integrated way for stylists to engage in various educational opportunities
Build a community for stylists interact and learn from professionals and their peers
Challenges
Halfway through developing the concepts, the direction was changed and we need to figure out how to implement features to scale and provide value to our customers without over-hauling the current infrastructure.
Although SalonCentric didn’t have adequate resources at the time to roll out new programming, their permanent content library housed a ton of high quality content, which we transformed into curated collections of topics for our Learning Tracks—while still leaving space for us incorporate certifications, loyalty, and community engagement for future iterations.
The old Education Hub was under-utilized and many of SalonCentric’s content that they’ve invested heavily was getting lost in the older infrastructure. We needed to make the existing content more discoverable, more engaging, and more relevant.
Experience Outcome
Designed to Scale
Whether it’s the home page, article page, event page, we’re able to leverage any of these components to create and build content that is fresh, fun, and relatable to the experience being designed for each archetype. This enables us to maintain consistency with the brand across the hands of different teams and organization and expand the ecosystem.
